D'oh! Who would have thought it? The Simpsons, a middle-class American family on screens for more than three decades, seem to have scaled new heights in recent months, to the point of becoming fashion icons.
The Spanish label, bought by Tendam in late 2019, will be available at 20 Cortefiel and Pedro del Hierro stores from March 1. With Alejandra Valero in charge of design, it is aiming to generate 50% of its sales online.
Buy now, pay later services - offered by providers such as Affirm, Klarna, Afterpay and PayPal - have blossomed across retail websites during the coronavirus pandemic as people have turned more to shopping online.
Closures and restrictions implemented to combat the second wave of the Covid-19 pandemic led the Spanish group's sales to fall to 197.2 million euros in the third quarter running September to November 2020.
The owner of brands including Cortefiel and Pedro del Hierro saw its income before taxes rise to 8.7 million euros and managed to slow the decline in its sales, which fell 23.6% to 260.3 million euros.