Superdry is ramping up its sport ambitions following the launch of its separate Superdry Sport label and on Monday it said it has become official clothing supplier for the UK delegation to the Invictus Games.
Europe's top online-only fashion retailer Zalando is stepping up its fast-growing brand partnerships programme, building on ties with the likes of Nike and Superdry to repel the challenge of U.S. interloper Amazon.
The founders of British fashion retailer SuperGroup, owner of Superdry, have launched an incentive plan that would see them share their wealth with the firm's 4,500 employees - if its share price rises significantly.
Part of the Printemps group, the youth retailer will open a 1,700 square metre store on the famous avenue. The outlet looks to reach a more international clientele, as well as attracting more women through its doors.
The Superdry chain is to roll out its Sport label as a standalone store brand. After reporting stellar annual results, CEO Euan Sutherland said he aims to “further embed Superdry’s position as a global lifestyle brand.”
Supergroup on Monday said it is targeting growth in womenswer and sport, ownership of the jackets category and that Europe, the US and China are key focuses for growth. Oh, and its sales and profits are soaring too.
Superdry owner Supergroup surprised us all as it released its preliminary results for fiscal 2017 late on Thursday afternoon. And what did it tell us? That virtually everything in the retailer's garden is rosy.