Superdry has linked up with Brazilian and Paris Saint-Germain football star Neymar Jr in a three-year global deal that “champions sustainability” via a 100% organic underwear and sleepwear collection.
Amazon’s Prime Day discount event usually has the ability to deliver some surprises and with the delayed event due to happen on October 13 and 14, there’s a prediction it could be much smaller than in previous years.
The pandemic may only have affected the final period of Superdry's latest financial year, but its performance was “materially impacted” by Covid-19 disruption, the company said as it delivered its results on Monday.
Struggling fashion retailer Superdry had good news on Monday as it announced a new financing facility and that its trading in recent months has been better than it was expecting, even though it remains down.
Superdry is to take back control of its China operations. It will close its stores in the market but said China remains important and it's shifting its focus to the growth channels of online and wholesale.