Super-successful Supergroup will be known as Superdry as of Tuesday with the company pushing through its earlier-announced name change after the new name was formally registered with Companies House on Monday.
Superdry is ramping up its sport ambitions following the launch of its separate Superdry Sport label and on Monday it said it has become official clothing supplier for the UK delegation to the Invictus Games.
The founders of British fashion retailer SuperGroup, owner of Superdry, have launched an incentive plan that would see them share their wealth with the firm's 4,500 employees - if its share price rises significantly.
The Superdry chain is to roll out its Sport label as a standalone store brand. After reporting stellar annual results, CEO Euan Sutherland said he aims to “further embed Superdry’s position as a global lifestyle brand.”
Supergroup on Monday said it is targeting growth in womenswer and sport, ownership of the jackets category and that Europe, the US and China are key focuses for growth. Oh, and its sales and profits are soaring too.