Premium activewear brand Sweaty Betty is being bought by US giant Wolverine for nearly £300. The 23-year-old London company has been a winner from the athleisure trend and this has boosted its value in recent years
When Halle met Betty. Commercial sparks are surely set to fly for UK-based gym-to-street brand Sweaty Betty and Hollywood actress Halle Berry following their collaborative launch of a sportswear-to-lifestyle collection.
The headline news may have been about John Lewis's pre-tax loss of £517m in the year to January. But more newsworthy was that it said “we do not expect to reopen all our John Lewis shops at the end of lockdown”.
John Lewis on Tuesday unveiled a big expansion of its fashion and beauty offer and the fashion labels it’s adding are designed to reflect the casualisation trend that has only accelerated in the past year.
If anyone thought the athleisure trend might be fading, they couldn't have been more wrong. Lyst said Friday that 2019 saw soaring searches while 2020's New Year's resolutions have boosted demand further.