Eric and Michael Dayan, co-founders of Showroomprivé, who bought the rights to the Sonia Rykiel brand after the label's liquidation, are another instance of e-entrepreneurs taking over a renowned French fashion label.
Following the company's liquidation, the Sonia Rykiel brand was put up for auction. FashionNetwork has learnt that it is brothers Eric and Michael Dayan, two of Showroomprivé's founders, that have purchased the label.
The online flash sale platform has announced a strategic partnership with Carrefour, which has sealed the deal by buying the 17% stake acquired by Conforama – a subsidiary of the Steinhoff group – last summmer.
With sites tailored to eight countries, ShowroomPrivé has formally launched an English version that will serve no less than 167 countries worldwide. The launch should notably make it possible to identify the most prom...