Sao Paulo Fashion Week has been cancelled amidst the global coronavirus health crisis.The Brazilian event, which was sct to run from April 24 through April 28, will no longer go ahead, according to reports.
Rakuten is now the main sponsor of Tokyo Fashion Week. The event has been re-named as "Rakuten Fashion Week Tokyo" starting with the event’s upcoming edition for spring/ summer 2020, which will take place in October.
Koché has made a much-lauded return to Tokyo Fashion Week, hosting a show full of winks to Japanese pop culture, including a series of Pikachu looks, the result of a collaboration with the Pokémon mascot's upcoming film.
Tokyo Fashion Week, kicking off on Monday, has long been considered an incubator for emerging local designers. But now the week is transforming into a platform providing increased industry and commercial visibility.
After the “Big Four” fashion marathon, Amazon Fashion Week Tokyo 2019 S/S will kick off Monday with 51 brands, including 20 first-time participants and 10 foreign brands, showcasing their latest collections.