In 2020, in the midst of a health crisis, beauty and wellness brand Rituals will have inaugurated a 1,500 square metre flagship store and around 40 other stores. This strategy has enabled it to maintain modest growth.
Unilever expects global consumption patterns to be suppressed in the first half of this year, even as business returns to normal in East Asia and markets in Africa and Latin America show resiliency, its CEO announced.
Unilever Plc said it would resume advertising on Facebook Inc, Instagram and Twitter Inc in the United States after pausing in June due to divisiveness and hate speech on the platforms during the U.S. election period.
Unilever, P&G and other major consumer goods manufacturers are touting lower-priced brands and discounts to woo penny-pinching shoppers struggling through the most severe global recession since the Great Depression.
Unilever had upbeat news on Thursday. Despite currency effects sending its turnover down overall, it released Q3 figures that showed underlying sales growth (USG) of 4.4%, and prestige beauty was buoyant.