Mango’s CEO has taken stock of one of the most difficult years for the group, marked by store closures, staff furloughs and declining sales. A tough situation in the face of which Ruiz remains proud and hopeful.
Like Spanish fashion retailers Tendam, El Ganso and Scalpers, Mango wants its e-shop to become a marketplace for brands compatible with its positioning, and has inked a deal with Italian lingerie label Intimissimi.
As Mango releases the results for its latest financial year, its newly appointed chief executive officer talks about the strategies that led to the record performance and the impact of the coronavirus outbreak.
The Spanish brand has announced an online partnership with a high-profile department store chain, as well as the opening of three concessions. Mango is also considering opening a flagship store in Miami or New York.
The luxury brand’s Autumn/Winter 2019 collection has been designed by the brand’s in-house team, while the first pieces designed by Lutz Huelle for Delpozo will be unveiled in the summer as part of the Resort collection.
In 2016, the fashion company reported a loss for the first time in its history, with a 2.9 percent drop in sales compared to the previous year. Mango expects to get back on a trajectory towards growth for 2017.