Vuarnet will donate 20% of its April revenues to healthcare personnel, entering the struggle against Covid-19. The famed sunglass manufacturer will contribute its donation to the fund All United Against the Virus.
For the past few years, cool active sport brands worldwide have been obsessed with one role model – Moncler. One other brand carving out new territory on the apparel map is Rossignol, the nec plus ultra of Alpine skis.
The veteran fashion and luxury executive has become a partner in NEO Investments, the hard-charging private investment firm that owns significant stakes in a widening group of fashion and luxury brands.
The art of reviving an esteemed but almost moribund brand – a skill in which the French have few equals – is one very much in evidence at Vuarnet, as it opens a brand-new flagship in New York's Nolita on Bastille Day.