Yoox-Net-A-Porter is ramping up its ultra-luxury offer as it targets the highest spending fashion fans and said it’s going to add more than 100 new personal shoppers and client relations managers within its luxe unit.
As Kering’s chief digital officer, Grégory Boutté is doing more than preparing to integrate e-commerce, he wants to make it agile in the digital realm. As such, Gucci will optimise stock allocations this year.
Kering, owner of brands including Gucci, will tighten its grip on its e-commerce operations, focusing on its own branded sites to sell its luxury products or ventures where it can control its image and client data.
The Outnet is one of fashion’s most successful e-tailers, and a key division within Yoox Net-A-Porter (YNAP), the fashion industry’s online store leader. We met its MD, Emma Mortimer, to hear her latest plans.
The YNAP buy lit a rocket under Richemont sales last year, but it dented profitability. Yet the group remains strong with jewellery and watches buoyant while Chloé and Dunhill have seen good reactions to new products.