Oscar winners, uber influencers, Italian race car drivers, edgy skateboarders, a regiment of buyers and scores of fashion editors turned out in force on Friday night in a chilly Milan for the latest Zegna show.
This season, the Milan Fashion Week Men’s has teamed up with London, and will welcome a spate of new names and major comebacks, from Gucci to Ferragamo, to bolster its programme and make up for 11 withdrawals.
The British Fashion Council has linked up with the Camera Nazionale della Moda Italiana to bring a team of burgeoning young British talent to the next Milan menswear season in January, in a rare display of unity.
The luxury retailer has partnered with various men’s brands to celebrate the launch of menswear on 27 January. Key brands include Prada, Gucci, Loewe, Bottega Veneta, Valentino, Saint Laurent and Balenciaga.
Car maker BMW has inked a five-year licence deal with the eyewear group starting on January 1 2020, for the design, production and distribution of eyeglasses and sunglasses for the BMW, BMW M and BMW M Motorsport lines.
Few people are better placed to suggest how fashion, luxury and beauty brands can reach Chinese consumers than Christina Fontana, director of fashion & luxury Europe for Alibaba, the world's biggest e-commerce company.