Color Tracker - Spring/Summer 2022 (Livetrend)

Livetrend has been able to track a new color highlight across Instagram. Tangerine orange is going to be a safe bet for SS22 assortments and guarantees to energize the soul. Take a look at the supporting data and embrace the color’s fiery spark.

It's Tangerine Season !

Fiery shades of orange have been announced as a trend for this season and if we check the feeds of our favorite influencers the taste for such juicy colors is confirmed by recent uploads. Igniting a sense of positivity and energizing the soul, tangerine tones create a look that seems almost “too hot to handle”.

Some extra bold color interpretations might even create a digitally enhanced feel with Gen-Z appropriate potential. Whether oranges are worn all-over or combined within more muted outfits to generate elements of focus, their attention-grabbing effect is undeniable. For SS22 the solar aesthetic of orange will continue to stimulate the world and give clients the necessary boost to move forward and make bolder statements. Balancing the idea of augmented nature with a collective desire for optimistic innovation resonates well with current consumers. Consequently, the high commercial potential of this trending shade should be explored within the next season as oranges are said to increase in visibility.

The color tangerine can be classified as a safe bet for next summer assortments.

Aim for reliable bestsellers and accelerate your business with future-proof trend analysis !

Back up your intuitions by relying on LIVETREND technology. Our experts are using an innovative methodology that combines data from quantitative AI analysis with human and fashion expertise. With those tools we are able to decipher upcoming trends as precisely as possible.Make sure to build successful collections and increase your bestsellers based on the  data-empowered trend analysis and forecasting of Livetrend.

For more information: livetrend.co

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