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Home > Videos > Hogan - Women's Autumn/Winter 2019/20 Presentation in Milan (with interview)

Hogan - Women's Autumn/Winter 2019/20 Presentation in Milan (with interview)

access_time 00:01:32

Collection: inspiration taken from the north pole with references to the hiking world and glaciers. trainers are adorned with faux fur and boots made from technical materials are decorated with karabiners, ropes and reflective strips.note: the development of outerwear pieces with enveloping puffa jackets and comfortable parkas.+ supple and xxl bags.interview with andrea della valle:we were the pioneers in the 80s and the 90s, pioneer sneaker, luxury sneaker, and now this moment that everybody really approached the sneaker mania is more important that hogan really precise that we are in the top player, how you say. especially this season is like this it’s a northerner, sweden but the principle is a mood of cold but winter but city, city. we are like an urban, we like, our true motto is the urban chic luxury sneaker, this is the principle of what is hogan.the last few seasons the new generation they are very very more prepared, well prepared about, they care a lot about the heritage in this moment. of course they want a very contemporary way, but they want to know behind, what there is behind, what there is behind this brand, behind the, they want to know the story, that a few years ago was like this. now this is very important, of course the quality. today they also want a capsule collection for example, it is very important there are new approach between the new generation of singers, street style, and we have to find the right balance.