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Fashion Jobs
LA MER
Executive Director, Global Ecommerce, la Mer Online
Permanent · New York
L.L.BEAN INC.
cs Performance Support Consultant And Analyst
Permanent · Portland
NORDSTROM INC
Data Analyst 2 - Finance Data & Reporting
Permanent · Washington
COTY
Logistics Manager
Permanent · Cockeysville
L BRANDS
Procurement Buyer - Information Technology
Permanent · Columbus
NORDSTROM INC
Business Intelligence Analyst - Merchandise Operations
Permanent · Seattle
NORDSTROM INC
District Loss Prevention Manager, ny
Permanent · New York
L BRANDS
Asset Protection Officer, Morse rd (2nd Shift 3pm - 11pm)
Permanent · Columbus
BATH & BODY WORKS
sr. Manager, Carrier Strategy
Permanent · Columbus
L BRANDS
Asset Protection Officer, Morse Crossing - 3rd Shift (11pm-7am)
Permanent · Columbus
VICTORIA'S SECRET
Brand Operations Manager-Coconut Point
Permanent · Estero
BATH & BODY WORKS
District Manager - Bath & Body Works - North Austin - Austin, tx
Permanent · Waco
VICTORIA'S SECRET
Brand Operations Manager-Valley West
Permanent · West Des Moines
L BRANDS
Asset Protection Officer, Broad st -1st Shift 7am-3pm
Permanent · Reynoldsburg
L BRANDS
Asset Protection Officer, New York City
Permanent · New York
BATH & BODY WORKS
Senior HR Generalist - Home Office
Permanent · Reynoldsburg
VICTORIA'S SECRET
Brand Operations Manager-White Marsh
Permanent · Baltimore
VICTORIA'S SECRET
Asset Protection Investigator, Victoria's Secret (Southland Mall - Hayward, ca)
Permanent · Sacramento
PINK
Brand Operations Manager-Solano
Permanent · Fairfield
VICTORIA'S SECRET
Product Owner
Permanent · Reynoldsburg
ESTÉE LAUDER COMPANIES
Manager, Creative Operations, Creative Content Hub, North America
Permanent · New York
ESTÉE LAUDER
Director, Ecommerce, North America - dr.Jart+
Permanent · New York
Home > Videos > The Fenty universe, or how Rihanna is building her own fashion and beauty empire

The Fenty universe, or how Rihanna is building her own fashion and beauty empire

access_time 00:02:16

Rihanna has been known since the start of her career for her taste in clothing, so naturally, she has turned to the world of fashion and beauty, by first becoming the muse and then by creating her own brand, fenty, based on her real name, robyn rihanna fenty.the adventure started with puma when she linked up with the sportswear brand for athletic collections and shows in paris and new york that went all out with spectacular staging.very quickly, she launched herself into the world of beauty. a new challenge that she personally lead, wanting to include all women with a large range of products and 40 different shades, created for all types of skin.in 2018, rihanna launched her lingerie collection, named savage x fenty. once again, the star knocked it out of the park with models of all body types.and to present her collection, she put on an artistic performance, transformed into a supernatural garden where supermodels and pregnant women cross paths.in 2019, new evolution: lvmh and bernard arnault decide to collaborate with rihanna by launching a new luxury house based in paris, with the name fenty, of course. the singer remains the ceo and artistic director, and launches an urban clothing collection. and rihanna proves herself to be a successful business woman, ready for the challenges and surprises to come in her own house.with interview from rihanna:first and foremost, you want it to be of incredible quality and you want everybody to have a piece of that so, of course, i wanted to include everyone, i never wanted to exclude anyone. i wouldn’t say that that was, like, a marketing plan, that’s just my passion and i feel like all of my friends and all of my fans should be able to have a piece of the product. all women should be able to have their own shade of foundation, it’s that simple, and i just wanted to be creative, have something that was fun and of incredible quality. i wanted women that other women can relate to and not feel intimidated by. just feel like i get it, i’m that girl, i’m that girl, i’m that girl. and it’s the same thing we’ve done with fenty beauty and we couldn’t change anything with the approach of lingerie. musique free to take : show me (ft. trueaubz) by sarah angel (constantly evolving) artlist