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Home > Videos > R-Evolution Green - The success of second-hand luxury

R-Evolution Green - The success of second-hand luxury

access_time 00:03:04

Interview beverly sonegofounder of monogramback then, when we were buying second hand, there was a little bit of shame.we were buying because we wanted a bargain, but we weren't going to claim responsibility at all.today, buying second hand, it's sharp.the latest studies show thatin the us, thesecond-hand clothingmarket could exceed that of fast fashion by 2028the market growthis estimated at15%to 20% per year, in the next five yearsresale platforms areexperiencing great successvinted had more than 37million members at the beginning of 2021luxury luxewhile kering isinvesting 178 millioneuros in vestiaire collective,vide dressing, collectorsquare or evenmonogram are a hit!we're going to claim a second hand purchase by saying, i found this product here, look how beautiful it is, it's an investment in this eco-friendly purchase, a sharp ideal, and at the same time, knowing you don't have the same bag as everyone else. so, it's unique.monogram plays thepremium service card witha showroom in thetriangle d'or in pariswith deivery men available and a home help proposalin additiion to the staged,creative editorial contentwho are the clients?we have a very large clientele, since we can have a teenage girl buying her first pair of louboutins here, or an older woman in her 60s or 70s, looking for a bag that she coudn't find in, that's no longer available, or an iconic bag that she will find for a good price.in any case, the idea of a good price and a nice bag, is something that keeps coming back, that is transgenerational. so we try to get the best deal, the most qualitative one possible, with trendy and classic products and above all with a great price.but what are we looking for there?so, the core of the offer, is leather goods, with over 70% of our products being handbags. we have a lot of jewellery that we launched about a year ago, watches and jewellery, which are rapidly developing areas. ready to wear is very trendy too. but we are, as with the shoes, extremely selective. that is to say, vintage at the ready to wear level, with iconic chanel jackets such as tweed ones, or t-shirts and sweatshirts that are very trendy, from a current collection.which brands are popular?saint laurent, gucci, vuitton, prada, chanel, hermès, céline, etc, the biggest brands that are going to be grafted on, like stella mccartney, jacquemus, obviously, fendi and other more niche brands. in any case, one thing is certain, is that i am the best customer of monogram, since i buy regularly, but i also sell everything regularly. so that's a strength.but our clients are a little bit like me. they understand this system of eco-responsibilityand they enjoy buying, wearing, wanting a change and selling.